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Fitness influencers morning routine goes viral for all the wrong reasons

Mashable Tech

Over the weekend, the internet was captivated (read: deeply confused) by a resurfaced video from fitness influencer Ashton Hall, whose morning routine might be the most unhinged one to grace our feeds. Social media has been lit up with memes, stitches, and general bewilderment. This Tweet is currently unavailable. and ends at 9:30 a.m.

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Microsoft issues warning on China's use of generative AI to disrupt US elections

TechSpot

Microsoft's report, titled East Asia threat actors employ unique methods, notes that Chinese campaigns have continued to refine AI-generated or AI-enhanced content, creating videos, memes, and audio, among others. While their influence might not be too impactful right now, it may prove increasingly effective down the line as it becomes.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. To find the right people, be curious and open.

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Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

Beth's Blog: How Nonprofits Can Use Social Media

2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause. 3) Influencers: Pete Frates was one of the early “influencers” or what Allison Fine and called “Free Agents,” people who have large and passionate networks that they can leverage for a good cause.

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3 More Strategies + 6 New Tips To Boost Generosity

Bloomerang

TIP 10: Consider creating activities that engage people’s passions : Cool memes or videos they’ll want to share with their networks; surveys; online quizzes; petitions and advocacy initiatives; conference calls; networking events, volunteer activities and more. Leverage your influencers to boost trust.

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Ukrainian influencers bring the frontlines to TikTok

The Verge

Weeks ago, Ukraine-based influencer Kristina Korban’s TikTok was a steady stream of gym motivation and personal finance tips punctuated by trending audio. In a video that’s been viewed more than 9 million times, the Kyiv-based influencer recorded herself from bed, describing explosions in the distance that rattled her home.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.