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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 324
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3 Ways to Use Social Media in Your Next Fundraising Campaign (and free ebook!)

Amy Sample Ward

I’m honored to be included in a new ebook about marketing, fundraising, and social media. For many people, the decision to give money is influenced by our peer networks and personal experiences. That’s why social media can be a valuable component of your online fundraising strategies. Well, sure – it does happen.

eBook 276
professionals

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How Just Stop Oil harnessed emotions to ignite public concern for climate change

Fast Company Tech

Many will read the groups legacy through the lens of public hostility: the frustration caused, the angry headlines, the outrage at its tactics. It is a sign that these activists succeeded in emotionally charging the public debate about climate change. But the intense backlash directed at JSO is not evidence that its campaign faltered.

Public 95
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events. But not all nonprofits are effective on social media.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. 2) Choose the right people.

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A 3 Step Guide to Attracting Corporate Donors Using Social Media

NetWits

Don’t forget to include social media – Facebook friends, Twitter followers. Black baud published a revolutionary report on Social Sharing that encouraged you to identify and empower your supporters in new way by categorizing your social media users within your database. Media (event and beyond). of influencers.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Chris Poole is our full time Videographer and Media Producer. Our videos enable us to educate the public while entertaining them.