Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2011

It’s all a work in progress, since measuring effectiveness is hard, but it’s really happening, and you want potential contributors to get accurate info regarding your efforts. When you solicit help for your efforts, you need to be able to explain why a contributor should provide time, money, and/or influence on your behalf.

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Social Media Results Tips San Francisco 129

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What are your KPIs?

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Hurricane Measure Social Media Pledge 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. The question. How to analyze a moving target?

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Social Media Arts Studies National 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

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Measure Social Media Media Social 97

NetWits

JUNE 23, 2011

— There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. It is time to look at long-term success with social media.

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Social Media Media Social Chapter 219

Care2

DECEMBER 21, 2010

As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results. Nope, it’s not possible. Advocacy - People taking action both online and offline.

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Influence Impact Offline Advocacy 78

.orgSource

MARCH 18, 2024

That repositioning resulted in strategies that revolved around the physician, and it drove products and services in the same direction. Organizations are taking their messaging directly to the people they want to influence. Organizations are taking their messages directly to the people they want to influence. Is it inclusive?

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Associations Jordan Podcast Industry 221

Association Analytics

JUNE 17, 2021

What factors influence first time attendees? Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Do a scan of the market to determine if this segment might be obtaining their content from another source. This is a valuable group. Is it the networking opportunities?

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Associations Data Registration Analytics 318

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement.

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Social Media Measure Project California 103

EveryAction

JULY 12, 2023

Do we have the volunteer power we need in those districts to influence our targets? The hard work laid out above can seem especially time-consuming (and expensive when measured in dedicated staff hours) compared to just allocating some budget for Care2 or Facebook. Who will be the key targets in those states?

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Volunteer Campaign Advocacy Nonprofit 195

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Hierarchy matters.

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Donor Track Facebook Campaign 267

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Experiment Create Aggregator Retention 321

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Databases - Nonprofits can use these tools to track data in real time and report on results.

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Measure Issue Impact Survey 81

Nonprofit Tech for Good

SEPTEMBER 17, 2022

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . The next question, of course, is how? Review your donor list.

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Donor Effective Fundraising Map 272

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility. Finally, and this is critical: Measure your results against expectations. Measure, measure, measure. Urgency: The campaign is a one-day, high-impact event.

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Campaign Google Giving Nonprofit 220

Nonprofits Source

AUGUST 26, 2017

The truth is if you don’t show up on the first page of search results, then are you’re missing out on a lot of views to your website. If you want first page results, especially for competitive keywords, you need people linking to your site. First, start by identifying your campaign goals so you can measure progress.

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Results Digital Strategy Chapter 82

Amy Sample Ward

MARCH 2, 2011

The Power of Platforms – "The results from a new study from Pew Internet and Life Project found that when citizens believe their governments are sharing more information, they are more likely to feel satisfied with civic life. “Is it even possible to measure online influence, divorced from offline influence?&#

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Web Plugin Influence Bookmarking 123

Amy Sample Ward

APRIL 8, 2011

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving? And the results? Do you believe you can change the world? Campaigning.

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Data Mobile Time Map 154

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them. She also helps cultivate community on a number of our social sites including ours at ChatBigCats.com.

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Social Media Interview Examples Media 236

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue.

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Analytics Education Program Impact 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. Results: Money, time, or other tangible tesult that can be converted. How did you determine it?

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Social Media Media Social Chart 131

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Social media data is not linked to higher level organizational results or mission-driven goals across programs.

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Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

There is a human side to nonprofit measurement and data. Effective nonprofit measurement and data practice requires a balance of both the human side and the technical. How can we get past counting beds and heads and measure transformation? Measurement Organizational Culture' That’s easier said than done.

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Data Measure Culture Technique 109

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. This increased activity in a public channel is increasing search results on Google too. Subscribers and Fans. Metrics that Matter. You can now see beyond the Likes and comments on your page.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

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Data Change Boston Literacy 101

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

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Metrics Facebook People Measure 114

Candid

MAY 13, 2024

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback. Modeling equitable grantee- and constituent-centered practices.

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Measure Collaboration Effective Impact 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. Think About Different Levels of Influence.

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Social Media Online Learning Media 131

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

I went straight to the strategy and measurement chapters. Instead , they opt to build relationships with influencers using a top down approach. With a relevant offering for the influencer, they seek blog coverage or social network profile endorsements.

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Empowerment Chapter Social Media Measure 100

Amy Sample Ward

JUNE 22, 2011

What influences trust? Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. Make sure you see how your organization comes up in search results. Help Millennial donors experience your cause online.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized.

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Social Media Integration Tools Tips 129

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. 79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. How are you measuring if you’re meeting or exceeding them?

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Analytics Digital Tools Measure 113

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it. Here’s some best practices for sharing results.

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Test Impact Experiment San Francisco 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Doc ROI Austin Measure 102