Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Now, subject lines aren’t the only factor that influences open rates.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

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Measure Facebook Social Media Screencast 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2011

It’s all a work in progress, since measuring effectiveness is hard, but it’s really happening, and you want potential contributors to get accurate info regarding your efforts. When you solicit help for your efforts, you need to be able to explain why a contributor should provide time, money, and/or influence on your behalf.

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Social Media Media Tips Results 129

Fast Company Tech

MARCH 17, 2025

The result is that as the world spins madly on, you grow more and more uncertain of how to make meaningful plans for the future. One way to handle this is to create a clear distinction between whats outside of your control and what you can actually influence. SMART goals are more impactful because theyre both realistic and measurable.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Let’s start at the end – Imagine that it’s the day or week after your big event. Focus on Experience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

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Social Media Measure Media Social 97

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. The question. How to analyze a moving target?

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Social Media Arts Studies Results 112

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement.

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NetWits

JUNE 23, 2011

— There are some aspects of Welcome to the Fifth Estate that will be familiar to the social media ensconced, but there are others — the chapters on strategy, measurement and the final chapter on sustainability –that will be new for most readers. It is time to look at long-term success with social media.

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Social Media Media Social Chapter 219

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Hierarchy matters.

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Donor Campaign Nonprofit Track 282

Association Analytics

JUNE 17, 2021

What factors influence first time attendees? Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Do a scan of the market to determine if this segment might be obtaining their content from another source. This is a valuable group. Is it the networking opportunities?

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Associations Data Registration Analytics 318

.orgSource

MARCH 18, 2024

That repositioning resulted in strategies that revolved around the physician, and it drove products and services in the same direction. Organizations are taking their messaging directly to the people they want to influence. Organizations are taking their messages directly to the people they want to influence. Is it inclusive?

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Associations Conversation Retention Measure 221

Nonprofits Source

AUGUST 26, 2017

The truth is if you don’t show up on the first page of search results, then are you’re missing out on a lot of views to your website. If you want first page results, especially for competitive keywords, you need people linking to your site. First, start by identifying your campaign goals so you can measure progress.

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Results Digital Strategy Chapter 82

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility. Finally, and this is critical: Measure your results against expectations. Measure, measure, measure. Urgency: The campaign is a one-day, high-impact event.

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Nonprofit Tech for Good

SEPTEMBER 17, 2022

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . The next question, of course, is how? Review your donor list.

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Donor Effective Fundraising Nonprofit 286

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Experiment Create Retention Analytics 321

Amy Sample Ward

MARCH 2, 2011

The Power of Platforms – "The results from a new study from Pew Internet and Life Project found that when citizens believe their governments are sharing more information, they are more likely to feel satisfied with civic life. “Is it even possible to measure online influence, divorced from offline influence?&#

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The Next Web

JANUARY 13, 2014

Building a relationship with these advocates that have an influence on a channel like Instagram will help naturally increase your visibility on the network because they genuinely love what you do. Measure results and pivot future efforts. Yes, an increase in followers is important but not the golden metric of success.

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Social Media Campaign Influence Photo 147

Amy Sample Ward

APRIL 8, 2011

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving? And the results? Do you believe you can change the world? Campaigning.

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Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them. She also helps cultivate community on a number of our social sites including ours at ChatBigCats.com.

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Social Media Interview Media Examples 248

The Next Web

DECEMBER 4, 2013

This post is brought to you by Simply Measured. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. million people in 24 hours as a result. Target influencers. Startup Example: Sprout It.

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Social Media Strategy Media Social 158

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Social media data is not linked to higher level organizational results or mission-driven goals across programs.

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Culture Data Nonprofit Measure 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

There is a human side to nonprofit measurement and data. Effective nonprofit measurement and data practice requires a balance of both the human side and the technical. How can we get past counting beds and heads and measure transformation? Measurement Organizational Culture' That’s easier said than done.

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Data Measure Culture Technique 109

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

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Data Change Boston Literacy 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. Results: Money, time, or other tangible tesult that can be converted. How did you determine it?

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Candid

MAY 13, 2024

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback. Modeling equitable grantee- and constituent-centered practices.

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Measure Collaboration Effective Impact 59

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. 79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. How are you measuring if you’re meeting or exceeding them?

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Analytics Digital Tools Nonprofit 128

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

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Donor Guide Measure Social Media 117

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. As a result, they invited the expert to develop more courses and saw an increase in learner enrollment and program revenue.

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Analytics Education Program Impact 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

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Metrics Facebook People Measure 114

Fast Company Tech

FEBRUARY 27, 2025

As a result, he says he suffered from weight issues and anxietybut he realized at 14 that better health would yield a better life in the long run. Its an otherwise deceptively simple rig consisting of a couple scales, a Vitamix, pipettes and measuring devices, and a Sodastream. [At And, well, that tracks.

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Companies California Photo Cleveland 92

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. This increased activity in a public channel is increasing search results on Google too. Subscribers and Fans. Metrics that Matter. You can now see beyond the Likes and comments on your page.

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Facebook Change Nonprofit Tutorial 196

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

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Social Media Foundation Media Examples 189

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. Think About Different Levels of Influence.

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Social Media Fundraising Online Social 131

TechCrunch

OCTOBER 8, 2021

Early-stage brands should also unlock the power of influencers. Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel. It’s simple: Test more and the results will come to fruition sooner.

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Marketing Metrics Social Media Test 102