Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

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Social Media Measure Tools Media 118

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

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Goal Data Articulate Analysis 192

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. We saw a larger number of reports and publications out there on the topic, but most felt stale and too isolated to the nonprofit sector. The report is embedded below, or can be downloaded at this link.

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Storytelling Digital Impact Report 118

Bloomerang

DECEMBER 2, 2024

Now, subject lines aren’t the only factor that influences open rates. Email deliverability is the measure of how many of the emails you sent actually made it to inboxes and there are many factors that can influence deliverability. The sender name is an important factor, and even more important, your email deliverability.

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email Fundraising Rate Donation 118

Fast Company Tech

MARCH 7, 2025

McDonald’s, Wingstop, and Starbucks are among Gen Z’s most popular and appealing restaurant brands, according to Dcdx’s new Magnetic 100: Restaurants report , measured by organic, user-generated content. For example, the report’s top 100 brands racked up 7.78

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Generation Demographics Conversation Celebrate 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. ” How much does a photo in an email influence click-thru and gift giving behavior?By Figure 3: Original lead of the email with x-ray of lungs.

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Social Media Measure Project Media 103

Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. This group should be given ultimate decision-making authority and will be responsible for reporting to your Board of Directors. Are any of these measurable?

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Tools Effective Nonprofit Evaluation 283

sgEngage

MARCH 18, 2025

Challenges and Trends in Funding Grantee Well-Being Ultimately, creating a culture of well-being in the nonprofit sector requires a collective commitment from funders to leverage their resources and influence to champion this shift. Theres an opportunity to expand upon what funders consider to be the best measures of success.

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North Carolina Philanthropy Foundation Grant 72

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

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Donor Campaign Nonprofit Track 286

Fast Company Tech

MARCH 17, 2025

In 2024, 43% of adults reported feeling more anxious than they did the previous year, compared to 37% in 2023 and 32% in 2022, according to a poll by the American Psychiatric Association. One way to handle this is to create a clear distinction between whats outside of your control and what you can actually influence.

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Goal Job Influence Action 61

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. The measurement reckoning 2015 marked the year of ROI as a key determining factor of success for marketing leaders. This was crucial at the time.

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ROI Channel Measure Results 60

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

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Tools Tech RSS Map 162

Whole Whale

MARCH 18, 2025

Traditional metrics like pageviews and session duration are increasingly influenced by bot behavior. Finally, structuring program and impact data for machine readability is becoming vital as grantmakers adopt automated screening, directly influencing fundraising success.

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Web Digital Strategy Analytics 52

Candid

MAY 13, 2024

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback.

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Measure Collaboration Effective Impact 59

sgEngage

JULY 12, 2021

We pulled together some data from the United Nations Sustainable Development Goals (SDG) 2020 report 1 to help illustrate the impact of COVID-19 on the progress toward goals 1 – 3. 4 The outcomes of the Reporting Challenge illustrated alignment between CSR programs and the SDGs. PwC SDG Reporting Challenge – [link].

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Goal Develop Hunger Disaster 145

Amy Sample Ward

JUNE 22, 2011

What did they find out in the Millennial Donor Report? What influences trust? Track your open rates and conversions (do they open the email and then do they actually make a gift) – open rates are important to measure, not just conversions and gifts. Get the full Millennial Donor Report.

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Donor Research Gift email 224

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. May not allow visibility into US ads.

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Library Nonprofit Influence Demographics 104

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. How Measuring Donor Engagement Can Empower You. See How Bloomerang Can Help You Measure Donor Engagement.

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Donor Guide Measure Social Media 119

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Nonprofit 130

Amy Sample Ward

MARCH 2, 2011

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?

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Web Plugin Social Media Influence 123

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Does data collection may occur from time-to-time, but not formal reporting. Example of A/B Testing Results. What is the difference?

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Culture Data Nonprofit Measure 117

Candid

AUGUST 12, 2024

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. Even as the number of board members increases with organization size, the number of BIPOC members hardly changes, the report notes.

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Organization Nonprofit Demographics Influence 105

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. You can look at the demographics of those engaging with your content, measure your reach (the network of your fans), and get feedback on how well every each of your posts is received by the community.

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Facebook Change Nonprofit Tutorial 196

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. We are also investing in a complete overhaul of our 17,000 file website at BigCatRescue.org that has taken 9 months and thousands of dollars, but will result in integrating social aspects that should improve our reach and influence.

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Social Media Interview Media Examples 251

sgEngage

OCTOBER 28, 2021

But when it comes to active measures that show accountability toward progress – such as conducting a pay equity analysis by race/ethnicity, setting diversity targets, and creating re-entry programs – only 10-30% of these companies disclose implementing such measures.

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Data America Policy Influence 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

For now, one thing is abundantly clear: Spend your time on a good strategy for an integrated campaigns with real and measurable results and have high quality content, engage your network, and cultivate of influencers and for now, don’t waste time on this meaningless metric. There’s a lot of confusion.

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Metrics Facebook People Measure 114

The Next Web

FEBRUARY 24, 2014

This tools measures a ton of different readability scores, and does a good job of explaining each one. These tools analyze one or more Facebook pages to deliver an analysis or report on your activities – particularly important as Facebook is always changing. Wolfram Alpha Facebook report. Readability Test Tool. Twitter Tools.

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Tools Internet Marketing Free 167

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. Identifying peak enrollment periods and understanding the external factors influencing them will allow you to optimize your offerings.

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Analytics Education Program Impact 169

sgEngage

FEBRUARY 11, 2025

The McGregor Funds Director of Learning & Reporting, Vanessa Samuelson, puts it this way, “Our grant partners and their communities hold the vision, wisdom, and know-how to move towards our collective aspirations for a more just world. Philanthropy misses out on so much when we don’t listen, learn, and follow their lead.

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Impact Grant North Carolina Philanthropy 53

Fast Company Tech

FEBRUARY 27, 2025

Its an otherwise deceptively simple rig consisting of a couple scales, a Vitamix, pipettes and measuring devices, and a Sodastream. [At He is the chief formulator, and his lab is now in the laundry room of his Washington-state home by virtue of convenience. Theres a sink, and he can put a metal table in there. I wonder how this will do.

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Companies California Photo Cleveland 88

Nonprofit Tech for Good

JULY 16, 2023

Make continuous Brand Delta assessment and tracking, informed by your clear Leadership Alignment Roadmap, as normal as program and financial reporting, and create feasible action items to address over time. 3) Include Everyone In an effective Brand Leadership system, brand is defined as “What everyone ELSE believes you are.”

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Leadership Strategy Nonprofit Collaboration 204

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. This measures the positive financial gain from the program against the costs spent on the program. What Is eLearning ROI?

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. This measures the positive financial gain from the program against the costs spent on the program. What Is eLearning ROI?

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eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. When it comes to eLearning platforms, the case is no different. What Is eLearning ROI?

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eLearning ROI Measure Business 52

Candid

DECEMBER 18, 2024

population, but from every measurement in philanthropy including grants to Latinx-focused nonprofit organizations to representation among board members and staff, you wouldnt know there were 62 million of us. of our members report improvements in their fundraising initiatives. We are 20% of the U.S. In 2022, the U.S.

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Train Training Support Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

The full report was published this week and Rory and Mary Trudel agreed to do a guest post summarizing what they learned. I thought the points about measurement were right on and applies to other types of nonprofits. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.

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Social Media Arts Studies Results 112

Forum One

JANUARY 14, 2025

However, this can lead to falling into the reporting trap. Instead of just enumerating the activities you completed, measure the impact of your work. Outputs vs Impact in Mission-Driven Organization Reporting There is a clear difference between outputs and impact and how we measure them. event, report, blog, etc.)

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Measure Active Activities Activism 46