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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how to use Whuffie for good. Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact.

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The Real Housewives of Social Media: Measurement Tips

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

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Webinar Notes: Social Media Measurement Standards: Progress and Roadmap

Beth's Blog: How Nonprofits Can Use Social Media

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit.

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Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. How do we measure and track engagement to results? Books Conferences'

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What are the best Twitter measurement tools and how are you using them?

Beth's Blog: How Nonprofits Can Use Social Media

"Watching Websites" a presentation covering the book "Complete Web Monitoring" - Podcamp Toronto PCTO09 View more presentations from Alistair croll and sean power. I've been thinking about how you measure what your organization does on Twitter. What can they measure w/Twitter? Alistair suggested a taxonomy.

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Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth's Blog: How Nonprofits Can Use Social Media

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. ” How much does a photo in an email influence click-thru and gift giving behavior?By

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Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve

Beth's Blog: How Nonprofits Can Use Social Media

I don’t bother with click rates or influence leader board scores. I used for anytime I teach a workshop or give a presentation. Twitter history is useful for documentation and presentations. It allows you to easily curate tweets and links and create a nice presentation. Who is regularly retweeting me?

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