Gyrus

MARCH 20, 2024

Training ROI measures the financial return that your organization gains from investing in employee training. When you can show that training leads to measurable improvements in performance, it becomes easier to secure buy-in from leadership. Factors Influencing Training ROI Several factors influence the ROI of training programs.

ROI 52

ROI Train Training Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 114

Metrics Facebook People Measure 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

Measure 101

Measure Facebook Screencast Metrics 101

Achieve

SEPTEMBER 5, 2024

Positive web experiences motivate members to continue engaging, stay on your website longer, share content, and refer friends or colleagues—all things that will grow your organization’s online presence and influence. Blog posts, videos, presentations, discussion topics, and more should be timely and relevant to your members.

Online 52

Online Associations Metrics ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Social 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. This would be useful to help identify influencers.

Metrics 98

Metrics Benchmark Facebook Experiment 98

Qgiv

APRIL 22, 2024

Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. Video Marketing Video is one of the most shareable types of marketing you can provide to your supporters. There are two main approaches to nonprofit marketing—inbound and outbound.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Money Campaign Online 59

Candid

JANUARY 30, 2023

A survey is a good place to start, but you might also consider launching a focus group of constituents (representing different members of your community) to unpack the findings and gather feedback on how rebranding will influence your audience’s perception of your nonprofit. Consider creating a detailed timeline for rebranding.

Nonprofit 112

Nonprofit Audience Library Research 112

Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Seamless payment processing.

Websites 80

Websites Paypal Fundraising Nonprofit 80

Amy Sample Ward

DECEMBER 2, 2009

" How Facebook turns active users into community managers – without paying a dime (video) | Powered by John Haydon – John Haydon has a great post and video discussing facebook's strategic design that empowers users to be community managers. "You

Web 114

Web Bookmarking Metrics Twitter 114

Connection Cafe

MAY 27, 2020

One of the biggest challenges for a donor relations and stewardship program, as an indirect revenue generator, is success metrics. Their influence comes from the positions they hold and the fact that they are not paid to raise money. Send thank you videos. The video was recorded on her phone – at no cost! The basics.

Donor 44

Donor Colorado Change Foundation 44

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter. John Haydon has an in-depth video tutorial that will walk you through every report now available. Subscribers and Fans.

Facebook 196

Facebook Change Tutorial Plugin 196

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

Social Media 50

Social Media Influence Meme Media 50

Connection Cafe

AUGUST 13, 2012

Make videos. The part that's still very tricky for most is measuring the impact of these activities. Video views? If they share your video? Metrics, metrics, metrics. Does social media influence their “offline” behavior/engagement toward your organization? Respond to comments.

Facebook 51

Facebook Ratio Influence Social Media 51

Amy Sample Ward

JUNE 17, 2010

From @winwinapps: The fact that social media is forming networks and connections allows local to have more global influence. From @rootwork: Social media is inclined toward leadership development — it’s built around people posting, blogging, photographing, videoing, etc. Social media makes that much easier.

Community 132

Community Build Local Los Angeles 132

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

By showing my article to social influencers in my space, I was also able to leverage their audience to share my work. Step 2: Set expectations and key performance indicators to measure progress. Intangible Measurements : Identity how, and most importantly why , people behave the way they do when they engage with your brand.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

There was also a wonderful blog, “ Litter Did You Know &# and the above video about “Lady Meow Meow.&# But the real story was when the SFSPCA staff shared during the keynote was that these regular videos are produced by volunteers! 4: Identify influencers on social media spaces and cultivate them.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

How are you measuring that? Once you’ve internalized the work flow (creating and posting content, reviewing Ripples (the Google + metrics tool), and listening and engaging with your audience), you can most likely get the daily time commitment to a few hours per week. Measurement and Learning.

Google 99

Google Time Nonprofit Blogger 99

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Text and video manipulation.

Org 85

Org Raise Tools Help 85

Connection Cafe

APRIL 10, 2010

Lesson #4: Not all channels are created equal They broke down three different types of channels: Response vs influence vs engagement. Response channels drive direct measureable response and are proven methods to get results including direct mail, email and telephone.

Lesson 53

Lesson Integration Fundraising Channel 53

Connection Cafe

AUGUST 25, 2017

What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do. The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Websites 35

Websites Design Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. Identifies influencers. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. A few points about social media metrics. More on that later.

Story 72

Story Learning Organization Social Media 72

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. And, it also includes measurement - not just qualitative information. Use of metrics to measure your results. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2008

Take for example video. Beth Dunn mentioned she'd like to start making short videos to post on Youtube, but the communications staff would prefer to upload the organization's dinner video. That, of course, means that you've carefully thought through what metrics and measurement you'll use to track your experiment.

Change 69

Change Myspace YouTube Social Media 69

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? When they want information, they don’t turn on a TV; they search for the trending video clips.

Guatemala 37

Guatemala Social Media Influence Chart 37

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Right before I gave my keynote, My Charity Connects shared this video about why it is important for nonprofits to embrace online fundraising (and social media). Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity?

Conference 91

Conference Charity Org Slides 91

Connection Cafe

JULY 5, 2017

To attract and hold by influence or power. Make sure you have someone armed with a camera to capture photos and videos of every event to show people what you’re all about. If you invest in creating a 3 to 5-minute video on YouTube, you can also republish short clips on different platforms. To bind someone to do something.

Websites 37

Websites Strategy Content Nonprofit 37

Kindful

MARCH 16, 2021

How you can use it: With Golden, you can run background checks, collect signups, and measure the influence of your volunteers automatically. Hidden fees or limitations: With Google Workspace for nonprofits, you can have up to 100 participant video meetings and 30 GB of cloud storage per user for free.

Software 52

Software Free Paypal Google 52

CauseVox

JULY 31, 2024

Take a look at this article on 10 Powerful Nonprofit Videos that are sure to spark some ideas. Impact Created The second metric is the impact created by donors as part of the campaign. This is the true measure of success that ties tangible impact back to individual donations. Need some inspiration? What can $50 do?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Build relationships with influencers. Use metrics to discover what works and what doesn’t. E-Metrics: Followers, Friends, and Fans: Expanding Your Online Community Beth Kanter’s presentation advocates “ROI thinking” to help build a community around your blog: using measurements to tell you what works and what doesn’t.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. " What do you think about measuring social media? Ruby shares her 10 Questions video. Social Bookmarking.

Convio 50

Convio API Nptech Summary 50