Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. I didn’t get asked ”What are the best tools to measure followers on Twitter? Books Conferences'

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Attitude Social Media Measure San Francisco 97

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What prep did you do?

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Social Media Measure Media Social 97

The Next Web

DECEMBER 4, 2013

This post is brought to you by Simply Measured. Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Target influencers. Identify the audience.

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Social Media Strategy Media Social 158

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2012

. ”Don’t measure the world, if you don’t have the time and resources to do so.” ” It is a key theme in our book, “ Measuring the Networked Nonprofit.” Measuring World Hunger Day – a guest post by Geoff Livingston. Twice as likely to take part in events like charity walk.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

At Zoetica , we’ve been working on a peer learning project with arts organizations called “ Leveraging Social Media &# based on the social media lab. It is also important to think about what specific metrics are needed to measure along the way. Acquire 100 new donors through Facebook Causes by June 30, 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. ” How much does a photo in an email influence click-thru and gift giving behavior?By

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Social Media Measure Project Media 103

Fast Company Tech

APRIL 1, 2025

Photo: Kristian Buus/In Pictures/Getty Images] Through my own research on climate activism , I have studied how environmental protest influences policy, corporate behaviour and financial markets. Disruptive protests may be unpopular, but they are effective at attracting media attention and public awareness.

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NetWits

APRIL 6, 2012

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. A Facebook fan’s value is relative to his or her purchasing habits (and/or influence on others’ purchasing habits).

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Facebook Nonprofit San Francisco NTEN 241

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2011

Note from Beth: In this post, Craig offers a few tips on using social media for nonprofits. Folks, if you check out the infographic ( click here for full version ), there’s one big lesson: effective use of social media has little to do with size or funding. Get your board members to play a role in your social media effort.

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Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate.

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Social Media Conversation Track Media 122

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

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The Next Web

JANUARY 31, 2014

Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. Social media is your friend, despite what happened. Social media is your friend, despite what happened. Use your own social media channels to get your message out in any way that best helps give your side of the story.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). What are you best tips and tools for integrating social media into nonprofit events? The first step is to get organized.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. In this era of overwhelming inundation of data and messages, an organization’s relationships help it achieve results. Register here.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. As readers of this blog well know, digital and social media can be difficult to keep up with.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media. The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll

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Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Rule: medium-name.

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Donor Campaign Nonprofit Track 286

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

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Amy Sample Ward

MARCH 2, 2011

CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation. “Is it even possible to measure online influence, divorced from offline influence?&#

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.orgSource

JULY 3, 2023

A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. In addition, a powerful film clip can be the backbone for an entire multi-media and sponsorship campaign, making it even more affordable. This topic appeals to both insider and outsider audiences.

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Video Communication Strategy Create 221

Whole Whale

DECEMBER 19, 2024

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Feel free to *borrow* because we can’t work with everyone. Whole Whale spends a lot of time on getting this first step right because the cost of getting it wrong is so high… 1.

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Nonprofit Tech for Good

SEPTEMBER 17, 2022

The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . These are also the folks who share your online fundraisers on their platforms and engage your social media posts. Review your donor list. Now, break it down even further.

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Donor Fundraising Effective Nonprofit 290

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

I don’t bother with click rates or influence leader board scores. Want more, see my big, messy list of social media tools. I track to learn and improve relationships on Twitter. Some reflections questions I used to understand the data: What content/links are of interest to the people who are engaging with me?

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The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Building a relationship with these advocates that have an influence on a channel like Instagram will help naturally increase your visibility on the network because they genuinely love what you do. Measure results and pivot future efforts.

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Campaign Social Media Influence Photo 147

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Staff the organization’s social media account inboxes and repeat the above. Write emails, letters, postcards, or social media posts with requests for support with a direct link to a way to give.

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Fundraising Donation Donor Social Media 340

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. If you do, check out Nutshell Mail for reports on your various social media presences. Nutshell Mail – [link].

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Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Follows on social media. Interacts on social media. How Measuring Donor Engagement Can Empower You.

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Donor Guide Measure Social Media 119

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery. Social Media in Program Delivery.

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Community Social Media Case Study Haiti 207

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

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Nonprofit Social Media ROI Measure 102

Amy Sample Ward

JUNE 17, 2010

What’s the point in using “global” tools (social media) for local organizing? And in each local place, people are on different types of social media, some of which are global in scope. But that doesn’t mean you appeal to everyone on the planet every time you post on Facebook — you target your use of social media.

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Community Build Social Media Local 132

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Socialbrite

JANUARY 29, 2023

S ocial media has become one of the preeminent marketing tools for nonprofits looking to engage with donors and raise awareness about their cause as well as companies and social enterprises looking to incorporate a charitable component into their businesses. Project Angel Food serves its 15 millionth meal.

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Social Media Media Strategy Social 69