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Community Engagement and Social Media for Public Media

Amy Sample Ward

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. How does the community see their impact and influence on your station?

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Types of AI Tools To start, it’s important to know about some of the models already available to the public.

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Measuring Organizational Influence In Social Media

NTEN

But what about equally important intangibles, such as increasing your organization's influence or shifting the public debate on your key issues? We also analyze the information sources used by different types of bloggers, the key to impacting discussions on your issues. Determing Organizational Influence.

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Learning in Public: To What End?

Beth's Blog: How Nonprofits Can Use Social Media

Learning in Public – Guest post by Victoria Dunning. Learning in Public. And in this networked world where social change and social movements can be seeded overnight with a viral video on YouTube, such public collaboration on complex social issues can have multiple benefits. But learning in public for what?

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To Get Close to Members, Follow MarTech Trends

.orgSource

Make a point of subscribing to marketing publications and following the thought leaders. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get? Study across industries.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public. Influencers are not necessarily thought leaders. Industry publications and research—Identify which authors are most visible and command the greatest credibility.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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