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They are called "next gen major donors," and according to a recent report issued by the Johnson Center at Grand Valley State University and 21/64 , they will "have tremendous influence on the direction of and support for efforts to improve local communities and solve global problems over the next several decades.".
This is the newest generation to gain influence in the world. Although not ready or able yet to make a monetary donation, many 20-somethings are eager to support your cause through advocacy, social influence, and volunteering. According to USAFacts.org, Gen Z is the generation born in the 15-year span from 1997 to 2012. can pay off.
We’re going to start to talk about things that are important to know about these two cohorts so that when it’s time to put them in the game, you know how to best use their skills and their assets with your organization. Like we are ready and we want to advise on social media strategies and engagement strategies.
Peer influence is key. ” So they’re looking for mentors, and for guidance, and for professional skills and expertise, which Sarah mentioned earlier of millennials as well. And I had meetings with them, and I asked them to leverage their peer influence. And so they want that to be honored and reciprocated.
Information Coping Skills: Turn off the damn computer and go for a walk. Social Media Metrics: Distributed Influence. Intergenerational Wired Fundraisers: A Conversation. Information Coping Skills: How Information Overloaded Are You? Vote for All These Awesome Nonprofit Panels At SXSW. Measuring the Value of Your Blog.
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