Industry, Metrics, Offline and Twitter

Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media

Social Media Map Strategy Media

Guest Post by Marc van Bree: Orchestras and Social Media Survey

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? I mentioned this on Twitter. Do orchestra managers share the opinion that fundraising and attracting volunteers are highly valuable metrics, or do they have different goals and objectives? There has never been a comprehensive, industry-wide look at if and how orchestras are using social media.

Social Media

Social Media Survey Media Social

5 Web Reports Every Nonprofit Should Know

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. By comparing to industry averages (roughly 30%, 20% and 50%, respectively), and against our own internal month-to-month bench marks, we can determine ares prime for improvement.

Report

Report Web Comparison Analytics

Webinars

Grow Big, Pay Smart: How To Unlock Efficiency In Payroll Management

MORE WEBINARS

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin Marketing Strategy Work

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what? Look forward to connecting!

Linkedin Marketing Strategy Work

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI

ROI Social Media Measure Media

Why don’t my friends like me on Facebook?

Connection Cafe

AUGUST 13, 2012

So we start with the industry-wide best practices: How many people like you on Facebook? Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? How many should? Retweet you?

Facebook

Facebook Ratio Influence Social Media

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. They want to connect.

Comment

Comment Artist Social Media Hype

grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. If they aren’t successful, the consequences are dire. Or as Giller says, “The planet will get it.”.

Measure

Measure Policy Social Media Green

Guest Post by Ivan Boothe: Social change takes more than social media

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

I've been getting Twitter DMs from top players in the nonprofit tech and social media for change space -- sharing how they're unmotivated or jaded with using the web and social media for change. But in the long run, these tools also do a good job of hoovering up potential participants for offline actions that will make a difference.

Social Media

Social Media Change Social Media

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story

Story Platform Build Organization

Can Public Art Increase Civic Participation?

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. The Guild is a paid apprenticeship in which participants are mentored by professionals and trained in industries such as building repair, mosaic tiling and masonry.

Arts

Arts Public Philadelphia Artist

7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

JULY 5, 2019

The business world has recognized the power of word-of-mouth testimonials, turning them into an almost $10 billion industry known as influencer marketing. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . But, take it offline, too. . Share that.

Social Media

Social Media Effective Program Media

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

AUGUST 1, 2017

I’m a big believer in having conversations across the industry ( check out my podcast, if you haven’t already) to share honest advice about what’s working and what’s not—I feel that it’s one of the best ways for us learn and lift the fundraising profession together. Building year-end content strategies.

FAQ

FAQ Giving Fundraising Campaign

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. Our curated list of industry-leading templates is guaranteed to help with your next social media campaign. Twitter Statistics For Nonprofits.

Social Media

Social Media Resource Marketing Media

What’s the Best Way to Measure Influence? DIY Not Klout!

Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. You can’t divorce offline influence from online influence. It’s subjective.

Influence

Influence Measure Social Network Advocacy

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. That’s not the case this time. All Rights Reserved

Statistics

Statistics Trend Benchmark Blackbaud

Nonprofit Technology

Live Blogging: 09NTC Mapping Your Social Media Strategy

Guest Post by Marc van Bree: Orchestras and Social Media Survey

Webinars

Trending Sources

5 Web Reports Every Nonprofit Should Know

Webinars

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Why don’t my friends like me on Facebook?

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

grist.org: Measuring Along the Ladder of Engagement

Guest Post by Ivan Boothe: Social change takes more than social media

Planned Parenthood Movement Building: Leadership, Engagement, Stories, and Platform for Self-Organizing

Can Public Art Increase Civic Participation?

7 Keys to an Effective Social Media Ambassador Program

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

The Best Social Media Marketing Resources For Nonprofits

What’s the Best Way to Measure Influence? DIY Not Klout!

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

Stay Connected