ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2009
Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.
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