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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 100
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NFTs could bridge video games and the fashion industry

TechCrunch

Non-fungible tokens (NFTs) offer new ways for consumers to collect, wear and trade fashion online, and now that most fashion shows have scaled back or gone virtual , they may become an important tool for the industry. In December 2020, NFT startup Enjin partnered with Netherlands-based fashion house The Fabricant on a virtual collection.

Industry 143
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Investors say Eindhoven poised to become Netherlands’ No. 2 tech hub

TechCrunch

Eindhoven might not immediately spring to mind as a high-tech hub, but the Netherlands city is keen to position itself as a center for deep tech in Europe. Over the next five years, one respondent said, “Eindhoven will have evolved to the Netherlands’ second-largest tech ecosystem, behind Amsterdam. Kersten , CEO, PhotonFirst.

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What’s going on in the Dutch startup scene?

TechCrunch

In a magnificently frank conversation, I spoke with HRH Prince Constantijn, fourth in line to the throne of the Netherlands, at CES earlier this month. “[The Netherlands] is a country that wouldn’t exist if it wasn’t for innovation. Why is CES important to the Netherlands in general? is an important market.

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China calls on the Netherlands to uphold market principles amid new Dutch export controls on chip-making equipment

TechNode

The Netherlands announced an expansion of export controls on chip-making machines last Friday, prompting China’s Ministry of Commerce to express dissatisfaction with the move. 6, the Dutch government said it would expand export licensing requirements for ASML’s 1970i and 1980i DUV (deep ultraviolet) immersion lithography tools.

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Why you should pay attention to these 8 emerging tech hubs

The Next Web

Eindhoven, Netherlands. And this is just one of the many pioneering technologies surfacing out of this mid-sized Southern city of the Netherlands. Bitcoin marketers Neo & Bee will open their first real-life branch in Nicosia later this month, a place where the use of the virtual currency is already creeping into everyday life.

Attention 168
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Lemonade launches its renters insurance in France

TechCrunch

This is the company’s third European launch after the Netherlands and Germany. Lemonade is now a public company with a current market capitalization close to $4 billion. But it’s a lucrative industry. Lemonade is launching its renters insurance in France. Originally from the U.S., Both companies share a lot of similarities.

France 113