Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. They Focus on Metrics.

Effective 208

Effective Fundraising Profit Donor 208

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 73

Mail Channel Strategy Fundraising 73

TechImpact

AUGUST 19, 2014

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Training 193

Training Train PowerPoint Donation 193

Care2

FEBRUARY 11, 2012

Ever since social media was deemed the coolest communications channel on the block, nonprofits are continuing to question what kind of impact social media has on their bottom line. There are some other social action networks like Care2 , which supplied about 5 million pre-qualified Direct Mail leads to nonprofits in 2011.

Social Media 75

Social Media Measure Media Social 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

Video 139

Video Communication Strategy Nonprofit 139

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. Do I want to cultivate first-time donors with direct mail? So, how do you set a second gift strategy? If not, how can I do so?”.

Donor 121

Donor Strategy Create Gift 121

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. You can make a direct appeal, communicate impact and even educate the reader about the cause.

Mail 52

Mail Fundraising Donor email 52

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. If you have more employees, the impact is even greater! Always know the response rate to both direct mail and e-mail and keep track of it.

Communication 93

Communication Effective Impact Benchmark 93

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 251

Social Media Social Media Chapter 251

NTEN

NOVEMBER 12, 2009

She's working on her Capstone and wanted to hear a few of my opinions about the impact of social media on the nonprofit sector. We can use these tools to build real relationships in a way that broadcast tools like email, direct mail, and advertising do not. Beth Kanter has some great social media ROI resources worth checking out.

Social Media 98

Social Media Media Social Impact 98

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 261

Social Media Social Media Chapter 261

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. No one likes generic emails clogging their inbox.

email 88

email Marketing Guide Nonprofit 88

sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 119

Retention Communication Donor Strategy 119

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. You must be able to organize and analyze your data to show a bigger-picture impact. Looking at the data that way gives you a broader view of how a campaign impacts your overall giving.

ROI 52

ROI Channel Campaign Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See See chart above].

Channel 105

Channel Donor Giving Offline 105

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

Mail 52

Mail Fundraising Nonprofit Campaign 52

sgEngage

FEBRUARY 4, 2022

O ur Intelligence for Good® approach combines licensed and proprietary data assets, world-class industry data science expertise, advanced machine-learning techniques, and robust analytic methodologies – all optimized to drive your mission impact. . Sisters of Charity found big financial impact.

Data 120

Data Mail Fundraising Donor 120

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 209

Social Media Social Media Chapter 209

Nonprofit Tech for Good

DECEMBER 27, 2012

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Local Impact Map :: datamarket.azure.com/application. Microsoft Local Impact Map is a low-cost visual mapping tool ideal for nonprofits that have multiple chapters or programs. that you can sign up to claim and and update.

Web 277

Web Tools Free Nonprofit 277

Bloomerang

SEPTEMBER 27, 2024

I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc. Think of these “moves” as things you design to emotionally and psychologically move your prospect to make an impact gift. Impact reports. Learn more about surveys here.

Donor 126

Donor Gift ROI Charity 126

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

Practice 342

Practice Fundraising Online Nonprofit 342

Bloomerang

JANUARY 11, 2024

What can I do to make the ROI better? Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. A mailed thank-you letter is likely to be saved, put up on the fridge, or given a special place on the bulletin board.

Donor 121

Donor Tips Time Retention 121

DNL OmniMedia

FEBRUARY 3, 2025

Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. Direct mail: There’s a common misconception out there that direct mail is an out-of-date marketing channel.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Bloomerang

JANUARY 3, 2022

I hope that you smashed your goals and are currently basking in the glow of knowing that you’ll be making an even bigger impact in 2022. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. ROI (return on investment). Donor demographics .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

3rd Sector Labs

AUGUST 15, 2014

Let’s face it, your donors want to know exactly how their money is being spent and what service impact their donations have through your nonprofit. Everyone wants to see their ROI. If donors understand impact and results, they are more likely to donate again. It makes us feel good. and again.

Digital 138

Digital Data Marketing Nonprofit 138

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Connecting donations to impact. Once you’ve revamped your case for support, you can incorporate it into your email, social media, and direct mail campaigns, as well as your in-person donor meetings.

Guide 140

Guide Fundraising Social Media Donor 140

DNL OmniMedia

DECEMBER 12, 2024

As you help more beneficiaries, you can increase your impact and get closer to your vision for a better tomorrow. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.) what the research says 70% of people say that direct mail feels more personal than digital marketing methods.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 53

Social Network ROI Social Media Advocacy 53

Nonprofit Tech for Good

MARCH 8, 2013

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Local Impact Map :: datamarket.azure.com/application. Microsoft Local Impact Map is a low-cost visual mapping tool ideal for nonprofits that have multiple chapters or programs. Meetup :: meetup.com.

Web 265

Web Tools Free Nonprofit 265

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. citizens to register to vote, vote by mail, and receive election reminders via text message. Wufoo :: wufoo.com. nonprofitorgs.

Free 280

Free Nonprofit Social Media Mobile 280

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Have your own pearls of wisdom for social media ROI measurement?

Social Media 51

Social Media ROI Measure Media 51

NonProfit Hub

MARCH 25, 2025

User adoption of your stack is the true measure of success, without it you’ll never see an ROI. Harnessing Actionable Data: From Information to Impact One of the biggest challenges with technology is the piles of data that gets generated. Are you hand mailing a thank you 8 – 10 weeks later? Take AI for example.

Technology 56

Technology Nonprofit Evaluation Donor 56

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" » Sunday May 31 2009 Is Direct Mail Dying or Dead? So I do know whereof I write.

Mail 47

Mail Social Media Online Fundraising 47