Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. This lets you prioritize your outreach efforts for maximum impact. This allows nonprofits to optimize their fundraising efforts and focus on cultivating the most promising relationships.

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Personal Fundraising Nonprofit Donor 296

NonProfit PRO

NOVEMBER 8, 2023

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. Watch this brief video about the impact of creative design in fundraising.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. About the Author.

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Campaign Fundraising Tips Mail 330

DonorPerfect

NOVEMBER 12, 2024

For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions. The power of personal connection remains undiminished in fundraising.

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Mail Campaign Fundraising Method 52

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Problem Fundraising Mail Gift 119

Bloomerang

NOVEMBER 21, 2024

October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Include a short story celebrating the donor and their impact on your mission. Perform any necessary list cleaning on your direct mail and email lists.

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Calendar Fundraising Gift Social Media 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Hands on Fundraising

NOVEMBER 5, 2024

You […] The post Unlock your impact: try a donor survey today! Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. appeared first on Hands-On Fundraising.

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Survey Donor Impact Fundraising 85

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 120

NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

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Social Media Template Donor Media 245

Bloomerang

OCTOBER 10, 2024

If you’re stressed about this, take heart—it’s well-documented that elections don’t impact fundraising results! To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Still feeling nervous?

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Fundraising North Carolina Guide Time 119

NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact. Download now to begin maximizing impact!

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Social Media Template Donor Media 244

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. That’s the “Privacy” part of Mail Privacy Protection.).

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Mail Spam email Rate 116

NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.

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Data Giving Mail Donor 237

Charity Village

JANUARY 13, 2025

According to the Government of Canada, the extension aims to mitigate the impacts of the four-week Canada Post mail stoppage by providing donors with sufficient […] The post Government of Canada announces extension of 2024 charitable donations to February 28, 2025 appeared first on CharityVillage.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Maximize the Impact of Tribute Gifts. Ask donors right on the donation form if they want to increase their impact and make the donation recurring. While tribute donors are typically one-time donations, they don’t have to be. Additionally, create a space on the website to acknowledge tribute gifts.

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Giving Fundraising Strategy Nonprofit 333

NonProfit Hub

MARCH 18, 2025

Timing Fundraising Appeals: Find the Right Moments to Make an Impact Fundraising is a cornerstone of nonprofit sustainability, and it is more important right now than ever before. If you missed the mark in 2024, plan early for your 2025 year-end appeal to maximize impact. Yet, finding the optimal timing for appeals can be challenging.

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Impact Fundraising Time Childhood 46

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

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Trend Fundraising Marketing Digital 243

The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. DMARC suggests what to do with mail that isn’t legitimate.

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Policy email Google Spam 246

sgEngage

JANUARY 15, 2025

Steward recurring donors by sharing regular impact updates and reminding them why they give. Send plenty of personalized communications about their impact on your nonprofits future. Impact Reporting Demonstrating the real-life impact of donors gifts is important for earning their trust and inspiring future giving.

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Donor Effective Gift Donation 105

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Staff Stories – The second type of stories to collect are staff stories – preferably, stories from your program staff about the work they do and the impact it has both on your clients and on the communities you serve.

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Story Fundraising Work Storytelling 350

TechCrunch

MAY 1, 2021

Novak explained how being internet-first impacts his investments: “It just kind of happens where [my investments] are people who understand the culture of the internet, to understand memes and understand wit and humor and appreciate that a little bit more,” he said. million in funding. How Brex more than doubled its valuation in a year.

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Mail Marketing Las Vegas Miami 143

sgEngage

OCTOBER 28, 2024

This flexibility ensures that operations can continue even if your physical office is impacted. If possible, establish these relationships beforehand so you can make an immediate impact. Extend Deadlines For programs currently in the application cycle, extend deadlines for potential grantees in impacted areas.

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Disaster Hurricane Philanthropy Resource 85

M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. The post Direct mail built the conservative movement.

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Conservancy Influence Mail Children 97

Nonprofit Tech for Good

APRIL 15, 2020

7) Add giving impact statements. Donors respond well to statements that clarify the impact of their donations. Adding impact statements helps donors conceptualize how they are making a difference and can increase their donation amount. 10) Include a phone number and mailing address.

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Donation Practice Nonprofit Paypal 363

NonProfit PRO

MARCH 6, 2025

Standing out is difficult in today's world. Here's how your nonprofit can use personalized video messages can differentiate itself.

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Video Impact Donor Personal 147

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations.

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Donor Strategy Relationship Children 106

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 They often prefer to support traditional, well-established organizations with a proven track record of impact.

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Giving Generation North America Social Media 242

CauseVox

DECEMBER 2, 2024

By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close. Perhaps it was a message about the tangible impact of their gifts or the urgency of a specific need. For recurring donors, highlight the impact of their continued support.

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Campaign Fundraising Social Media Gift 84

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Tips Fundraising Management Nonprofit 330

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Fundraising Practice Guide Campaign 238

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also Duda , SquareSpace , and Wired Impact. Year.ly :: yearly.report Yearly makes it easy to design online annual and quarterly impact reports.

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Resource Tools Digital Marketing 351

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Grateful, multi-channel impact reporting It’s time to tweak the “ ask, thank, report, repeat ” formula to add in a lot more reporting across the myriad media channels your constituents use. Leverage your influencers to boost trust.

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Tips Strategy Volunteer Donor 114

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Donation Nonprofit Gift Donor 345

CauseVox

JANUARY 20, 2025

This automatic thank you email is addressed to the giver, has the amount given, and tells the donor about the impact of the donation. They can come through any channel: email, direct mail, social media. HOPE Worldwide shared a powerful story of the donors impact on their beneficiaries. That means its pretty important.

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Retention Donor Strategy Social Media 109

Nonprofit Tech for Good

MAY 16, 2024

Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. These include direct mail, phone calls and messages, and in-person solicitations. And it leads to more donations and a greater impact. This unlocks new efficiency, effectiveness, and impact.

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Donation Fundraising Data Donor 252

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Help uncover compelling or creative stories of impact to use in fundraising. Research the steps needed to create a direct mail fundraising program (e.g.

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Fundraising Donation Donor Social Media 340