Impact Language Picture Script 
sgEngage
NOVEMBER 19, 2023
Planned Giving Is Accessible to All Planned giving flips the script on the traditional donation structure because it does not disrupt a supporter’s current cash flow. Relate stories of the impact of legacy giving and provide illuminating data on the nonprofit’s mission and importance.
Get Fully Funded
AUGUST 8, 2022
You can make your request for donations about the impact your nonprofit is trying to make, which just makes fundraising easier. Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”. A dramatic pause can be very impactful when presenting to a group.
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sgEngage
MAY 31, 2023
BikeMS organizers arrange kickoff events, meet-ups, cycling safety clinics, social hours, and other non-scripted events that have no agenda other than building the BikeMS culture and helping supporters make personal connections. Show them how grateful you are for the impact they’ve made through their participation and fundraising.
Get Fully Funded
NOVEMBER 14, 2022
Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. Version 1: By providing financial support to our efforts, you can help impact families affected by domestic violence. Which one would inspire YOU to give?
CauseVox
AUGUST 11, 2022
Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Focus on their impact and show that impact through stories. You’ll want to craft some specific language for your board early on to let them know what their role is and how they can help.
CauseVox
SEPTEMBER 28, 2021
A stellar toolkit: to help out their fundraisers, they put together a resource that answered common questions, provided basic fundraising advice, and laid out scripts for fundraisers to use. Colleen also made sure to create a robust template for her fundraisers with boilerplate language and images. Forward Together With Casa.
Connection Cafe
OCTOBER 4, 2013
If you know whom you want to consume your infographic, you’re able to tailor the language, imagery, focus, and key points used to appeal to this target audience. Once you know what the data is telling you and the audience you want to reach, you can start to script out the story you want to tell. The picture tells the story.
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