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The Death of the Open Metric (and other freak outs)

sgEngage

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 115
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Then, multiply that number by 100.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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4 Best Ideas for Planning Your Next Hybrid Event

AccelEvents

Here is what you need to know about hybrid events and 4 ideas for planning your next one. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. .

Ideas 98
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7 essentials for your association’s online community strategy

Nimble AMS

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. For example, in the first goal above, growing the online community, you might track: Number of active online community members .

Community 129
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Nancy emphasized one important idea that we don’t consider often enough. This was a fascinating conversation, and I’ll be sharing the highlights in my next post.