This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0
80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Expand your ideas about what you can write about. You get the idea.
From 10-paragraph editorials to 2-paragraph commentaries on breaking news, when you use the ideas given here, you should have no problem publishing the required minimum of one blog post per week (less than that and your blog starts to look abandoned). Still, understand that the content your nonprofit blog publishes, the higher your ROI.
Did you mail out an appeal at a different time? For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500). Now how does this play into your ROI?
I manage the general strategy and help cultivate ideas from our social media team. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders. Some of our best ideas came from people on our social media team. Yes, we definitely are.
22% Yes… but we have no idea where to begin. 13% Check/snail mail. 71% No… but this is a great idea! 6) What is the size of your organization’s e-mail newsletter list? 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 39% Yes… it’s in the works.
received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0
They want to join groups to talk about issues and ideas. If you do name your group after your nonprofit, then clearly specify in the group summary and group description that people are encouraged to discuss issues and ideas (list a broad range of possible topics to lure them in). Definitely utilize the templates feature.
The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what they have left to those less fortunate (i.e. E-mail is the killer fundraising app on the web.
I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. 7 Online Fundraising Ideas (That Actually Work): 1. 7 Online Fundraising Ideas (That Actually Work): 1. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending.
This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.
When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. They Focus on Metrics.
Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.
In this guide, we’ll cover the ins and outs of online fundraising, explaining how you can leverage various platforms and fundraising ideas to engage your supporters virtually. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Direct mail.
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). LinkedIn continues to expand the company page tool set and yet most nonprofits still have no idea that they have a LinkedIn Company Page. Upload more photos.
Get social and mobile media buzz in their e-mail inboxes regularly! Your ROI (and thus your boss’s willingness to invest in social and mobile media) is directly related to how well-integrated these tools and communities are with one another. Such as Mashable , Nonprofit Tech 2.0 , Socialbrite , etc. Get training. Be proactive.
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). LinkedIn continues to expand the company page tool set and yet most nonprofits still have no idea that they have a LinkedIn Company Page. Upload more photos.
Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. Here’s a quick look at 3 of our top online fundraising ideas: 1. of all online donations , so it’s one of the best online fundraising ideas out there.
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Whether youre just starting your donation letter strategy or seeking ways to improve it, its always a good idea to review the basics and ensure your communication strategies lay a solid foundation for growth.
Download your Virtual Fundraising Planning Guide and Template: Here are our top 23 ideas for virtual fundraising ideas : 1. You could use the virtual event ideas below as inspiration for peer-to-peer challenges, or you can simply engage your donors to reach out to their friends on behalf of your organization. Virtual Bikeathon.
In this guide, we’ll cover the ins and outs of online fundraising, explaining how you can leverage various platforms and fundraising ideas to engage your supporters virtually. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Direct mail.
The News Feed > Most Recent is enough to keep your Facebook ROI (Return on Investment) consistent. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. Just an idea. Facebook should launch a Facebook Ads Grant Program for Nonprofit Organizations. It’s time.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). LinkedIn continues to expand the company page tool set and yet most nonprofits still have no idea that they have a LinkedIn Company Page. Upload more photos.
Young people are mostly perplexed by the idea of writing checks, and 25 percent of those 65 and older now donate online. Nonprofit fundraisers spent the first decade of the 21st century perfecting e-mail communications and fundraising. Across all generations, online giving is now more common and the fear mostly subsided. Not at all.
Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Appeal to emotion. Join this exclusive group today!
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!
What can I do to make the ROI better? Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift. A mailed thank-you letter is likely to be saved, put up on the fridge, or given a special place on the bulletin board.
We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. When you can organize your messaging around a guiding idea or theme, you’ll have an easier time communicating to donors about why they should support you and what their support will accomplish. Direct mail.
Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. Direct mail: There’s a common misconception out there that direct mail is an out-of-date marketing channel.
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.
Was the recent direct mail you sent worth the investment? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement? Author: Jordan Viator.
Alternatively, you can do this through the app as well, if the location doesn’t have an owner, or you can ring or mail Foursquare to verify your location. If you’re unsure, it’s worth testing out two different offers against each other to see which one gets the most ROI. Outline your idea for the badge campaign in the space provided.
I’m thinking impact videos (less formal – low cost), gatherings, impact mailings, cost of donor meetings, etc. As I create a budget I have lots of ideas, but trying to be reasonable about my budget request. Keep in mind major gift programs will show a lower ROI in the first year or two than in the years that follow.
Rated by cost-effectiveness based on the cost to raise a dollar, the two most expensive fundraising strategies are direct mail acquisition and special events. You may have board members who are more comfortable with the idea of selling tickets or tables than sitting down with a donor, finding out what they care about, and making an ask. .
Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Did that annual appeal you send through the mail perform well?
OOH covers offline media activities, such as direct mail and billboard advertisements. A few key principles that any growth specialist should know and be questioned on in interviews include: How LTV (lifetime value) and ROI (return on investment) work. Proper hypothesis testing frameworks. Incrementality testing.
With only 36 charities selected per year, most nonprofits will not be able to participate but its a clever and powerful idea that could be easily duplicated by employee giving programs and socially responsible businesses. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.
Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. First, millennials move around, a lot. You can read more about that here.
Online resources are considered 20% more useful than direct mail when it comes to influencing donors. Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . Mac users give an average of $182 per donation.
With only 36 charities selected per year, most nonprofits will not be able to participate but its a clever and powerful idea that could be easily duplicated by employee giving programs and socially responsible businesses. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.
Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. citizens to register to vote, vote by mail, and receive election reminders via text message. Wufoo :: wufoo.com. nonprofitorgs.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content