How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
Here’s an example in an appeal from Idaho Youth Ranch , where I’ve highlighted the personalization and segmentation in bold: Dear <Informal Greeting> , I wish I didn’t have to write this letter. That’s why I’m so grateful for you, <Informal Greeting> You make this world a better place for kids.
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