How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” Here’s an example in an appeal from Idaho Youth Ranch , where I’ve highlighted the personalization and segmentation in bold: Dear <Informal Greeting> , I wish I didn’t have to write this letter. (Good news—you do!) April is National Child Abuse Awareness and Prevention Month.
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