The Next Web

APRIL 29, 2014

While those are important, the emphasis on “hacking” can lead companies to miss some important distinctions: While growth hackers may enjoy a measure of hype now, they should prepare for a coming backlash. Social media marketing enjoys about as much hoopla, even when it isn’t always clear how it drives ROI. With growth.

Communication 132

Communication Social Media Hype ROI 132

Nonprofit Tech for Good

DECEMBER 3, 2020

In discussions with small and medium-sized nonprofits, there’s a lot of hype about stories (which disappear 24 hours after posting), but very little ROI and stories can be time-consuming to create. As mentioned earlier, Facebook Pages can be a colossal waste of time if your nonprofit does not have a budget for advertising.

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Facebook Practice Nonprofit Social Media 364

.orgSource

OCTOBER 31, 2023

Sponsored by Multiview What’s all the hype about generative AI? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. They’ll be joined by Harriet Bogdanowicz, Chief Strategy Officer at the American Planning Association. What’s wrong?

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Sponsor Associations Director Retention 275

TechCrunch

JANUARY 4, 2023

It seems we’re entering yet another interesting and tumultuous year: The crypto market is hanging on by a thread; everyone is watching with popcorn in hand to see which unicorn will be the next to tumble; and the hype around AI continues to swell. Investors say web3 and hype are in for 2023, high valuations are out — maybe?

Hype 90

Hype Fund Survey Marketing 90

Nonprofit Tech for Good

APRIL 15, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Media Social Free 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Media Social Free 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

It closely follows Gartner's Technology Hype Cycle. Maybe I'm jaded. But having been in the nonprofit technology since 1993, I've seen a predictable pattern of cycles with new tools and technology. Technology Trigger. Inflated Expectations. Trough of Disillusionment. Slope of Enlightenment. Plateau of Productivity.

Fundraising 95

Fundraising Nonprofit Open ROI 95

Care2

MAY 28, 2011

If you work in Communications, escaping the latest hype around social media can be tough. An ROI Calculator for Social Network Campaigns. Fear of Missing Out. Population Does Not Spend Their Day Using Social Media. More Resources: Social Media: A Bubble About to Burst. Is It Worth It? It's About Impact NOT Influence

Social Media 77

Social Media Media Social Myspace 77

Bloomerang

JULY 26, 2024

But I wonder if in the long run the ROI is better for direct mail than digital? Despite all the hype, the average response rate of online and social media channels is disappointingly low. My boss wants me to schedule fewer hard copy mailings, and rely more on less expensive email and social media. for online display marketing.”

Mail 115

Mail Roles Digital Fundraising 115

Greater Giving

DECEMBER 26, 2024

Key Takeaways: The Hype Method : Use a four-part video strategy to create excitement leading up to the event. Make It Make Cents Guest Speaker: Gazala Uradnik, Founder, GFS Events Maximizing fundraising ROI requires strategic thinking and a clear understanding of your goals.

Fundraising 52

Fundraising Giving Social Media ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. The key question we asked is whether digital and social media are delivering on their promise and the hype. How to analyze a moving target? As readers of this blog well know, digital and social media can be difficult to keep up with.

Social Media 112

Social Media Arts Studies Results 112

Tech Soup

APRIL 17, 2009

Various media outlets such as the New York Times , Forbes , and Ars Technica are reporting that McKinsey; along with The Uptime Institute, a data center consulting group; released a report this week on the value (and hype) of cloud usage, cloud computing, and cloud services.

Nonprofit 43

Nonprofit ROI Hype New York 43

TechCrunch

SEPTEMBER 3, 2022

Are you calculating the ROI for each new hire before you extend an offer letter? “The reality is that there was an unprecedented hype cycle in 2021, and what we have seen since the beginning of 2022, objectively, is a ‘reversion to the mean’ in line with long-term trends.” Does your startup have a data room?

Fundraising 92

Fundraising Strategy Images Lesson 92

Qgiv

FEBRUARY 28, 2022

What’s your event’s ROI? Step 3: Engage the Hype Machine. And, when I say “hype machine,” I mean it. When I say “hype machine,” I mean: Sending “Save the Date” fliers to people who might want to come (include all the information you can, including how they can sign up later). Is attendance up year over year?

Fundraising 98

Fundraising Hosting Fun Contest 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. (Check out his illustration of the panel). In addition to the graphic facilitation, there will be other interactive learning elements. Trust me.

Comment 97

Comment Nonprofit Social Media Artist 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

You can almost visualize swarms of companies jumping off into the abyss following competitors, self serving social media consultants and momentum created by mainstream media hype, each yelling “weeeee, social meeeeeedeeeeahhhh” and then realizing (maybe too late) with wide open eyes that they’re not prepared (no social media policy, no roadmap).

Social Media 50

Social Media Media Open Social 50

NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Funnel: Measure the whole funnel!

Social Media 62

Social Media Media Social Cancer 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50

Convio Nptech Tag Summary 50

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Use your social media pages and email newsletters to build hype for your giving day starting a few weeks in advance. For example, you might choose the anniversary of your founding date.

Fundraising 98

Fundraising Online Ideas Tips 98

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Mobile Web for Good: Hype or Reality? Can Social Media End Racism? All rights reserved.

Social Media 44

Social Media Interaction Advocacy Media 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. It's called double-loop learning. 4) PayPal was an enabler.

Analysis 50

Analysis Reflection Experiment Fundraising 50

Achieve

MAY 21, 2019

Spending the time to create more content based on segments will be a more valuable use of your time and increase your ROI. A “hype” or “sizzle” video embedded into your email can help build anticipation for your event and encourage new attendees to get in on the fun. PERSONALIZE YOUR EMAILS.

email 52

email Marketing Strategy Registration 52

Museum 2.0

MAY 9, 2007

In January, I interviewed Sibley about the potential use of virtual worlds and Second Life by museums, but in the four months since then, the virtual world platform--and the hype around it--has exploded. But that’s already sounding like the grandiose hype you read about Second Life or virtual worlds.

Second Life 20

Second Life Museum Life Virtual 20

Nonprofit Tech for Good

APRIL 5, 2021

It is worth saying that $200 a month is considered a very, very small social advertising budget, so the 54% of small nonprofits that are not spending any funds at all on social media advertising, according to the Open Data Project likely have very little tangible ROI from using social media. Tangible ROI from Instagram Stories is elusive.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

JULY 22, 2011

campaigns in order to maximize ROI (Return on Investment). With more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media over the last six years, this training cuts through the hype and narrows in on the most important best practices and tools useful for your nonprofit.

Social Media 191

Social Media New York Training Train 191

Nonprofit Tech for Good

AUGUST 30, 2011

campaigns in order to maximize ROI (Return on Investment). With more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media over the last six years, this training cuts through the hype and narrows in on the most important best practices and tools useful for your nonprofit.

Social Media 164

Social Media Training Train Social 164

The Verge

DECEMBER 13, 2021

Hype drives value. It was more like a real-life version of those Twitter spam bots that promise that a certain cryptocurrency is “going to the moon” because NFTs are fundamentally about hype. Hype drives value. his hype man screamed to the crowd’s delight. The boss teleworked in from Puerto Rico anyway. What the f**k?

Puerto Rico 85

Puerto Rico Hype Arts Avatar 85

Towards Data Science

OCTOBER 7, 2023

The hype around generative AI is real, and data and ML teams are feeling the heat. What generative AI use cases are realistic, achievable, and actually worth the ROI? Getting started with LLMs? Here are 5 popular applications data teams at OpenAI, Vimeo, and other companies are putting into practice today. Image courtesy of author.

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Generation Companies Language Data 98