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Prime Day Picks From People Who Obsessively Test Gear & Track Prices

Wired

Louryn Strampe Photograph: Matthew Korfhage Canopy Filtered Showerhead $170 $135 (21% off) Amazon You don’t need to believe all of the wild health hype from shower filter makers. You can find his previous work at Business Insider, Reviewed, TechRadar, Android Authority, USA Today, Digital Trends, and many other places. Yes, I tested.

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It Is What It Is: A fake app hyped on Twitter turned into a fundraiser for racial justice causes

The Verge

Soon an itiseyemoutheye Twitter handle appeared, then its website was featured on Product Hunt (even though there’s no actual product), prompting discussion on Reddit, and receiving some media coverage before the group revealed themselves in a post late Friday. “A An initial matching donation of $50,000 was upped to $60,000.

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AI’s hype isn’t going to be simply star-studded 

TechCrunch

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. While Kutcher’s firm has been around for a long time and has lived through enough hype cycles to not be easily swayed one way or another, the filing made me curious. It’s complicated.”

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Twitter wasn’t built for spoilers

The Verge

And it’s only grown as Twitter (and to a larger extent, the entire internet) has been around and entwined with the hype cycles of these movies. The problem isn’t a new one: people either intentionally or inadvertently spoiling major twists and turns in big films or TV shows is inherent to the idea of surprise reveals in media.

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Tech’s next great mafia? Laid-off talent

TechCrunch

Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. Read my latest piece that digs into this trend of spin-offs in TC+: Tech layoffs are creating a new era of scrappy (and humbled) founders. To get this in your inbox, subscribe here.

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Joe Rogan, confined to Spotify, is losing influence

The Verge

He “stimulated new user additions, activated first time podcast listeners, and [has] driven favorable engagement trends, including vodcast consumption,” the company wrote in a February 2021 earnings release. His show has declined as a hype vehicle for guests, and Rogan’s presence as a mainstay in the news has plummeted.

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How to Create the Best Nonprofit Marketing Plan

Qgiv

Once you’ve identified trends in your data, you can move forward with setting a goal. Here are a few suggestions specifically for nonprofit marketing: Save-the-date emails: This type of email could be a complete save the date or a fun “hype” email announcing that something big and exciting is coming.