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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 100
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Beauty tech deals are live in Amazons Big Spring Sale: Save on one of our favorite Airwrap dupes from T3

Mashable Tech

We'll be keeping our eyes peeled for any skincare tech that gets marked down during the sale). SEE ALSO: I tried 5 Dyson Supersonic dupes that are actually worth the hype Last year was the first time Amazon hosted its Spring Sale, so we don't have a ton of historical data on what else might be offered over the course of the week-long sale.

Amazon 66
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AI’s hype isn’t going to be simply star-studded 

TechCrunch

I end with notes to know from around the tech blogosphere, TC events and, if you look closely enough, personal anecdotes that often have to do with coffee and food. While Kutcher’s firm has been around for a long time and has lived through enough hype cycles to not be easily swayed one way or another, the filing made me curious.

Hype 125
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NFC is the underdog tech set to explode in the next five years

The Next Web

In the tantalizing world of technology today, there are endless buzzwords and acronyms for emerging tech you need to know. But before you hop on the hype train and leave the station, take note — an unsuspecting player is poised to leap out of the shadows: Near field communications technology.

Tech 159
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Chasing hype is human nature: The tyranny of startup trends

TechCrunch

I think it’s important that we explicitly discuss something that every VC instinctively knows: The hype around a given business or category has become a form of bias for investors and founders when vetting ideas to pursue. At any point in time, you can find FOMO-flavored bad business decisions based on false market signals somewhere in tech.

Hype 83
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Amid the AI hype, don’t forget about no-code

TechCrunch

The Exchange explores startups, markets and money. Softr’s quick revenue expansion is a good reminder that while the tech world seems completely consumed by all things AI , there’s quite a lot of work going on in other areas that are worth keeping an eye on.

Hype 98
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15 Social Media Marketing Stats You Need To See To Believe

TechImpact

Social media marketing is a staple part of any nonprofit’s marketing campaign. Whether it is the centerpiece to a comprehensive content marketing platform, or just another way our nonprofit engages with the community, social media is a mainstay in the lives of almost every American.