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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 93
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Nonprofits in the Metaverse: Pros and Cons

NonProfit PRO

While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.

Hype 246
professionals

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How to use influencer marketing to successfully launch your product

The Next Web

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Let’s take a look: 1. Have them create a story about your… This story continues at The Next Web.

Influence 142
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AI’s hype isn’t going to be simply star-studded 

TechCrunch

While Kutcher’s firm has been around for a long time and has lived through enough hype cycles to not be easily swayed one way or another, the filing made me curious. Especially since crypto, the hype train’s ol’ favorite sector, has sputtered and struggled in recent months? It’s complicated, and I may be entirely wrong.

Hype 125
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The big three cloud providers, Amazon, Microsoft and Google currently make up 67% of the market

TechSpot

Synergy Research Group has released its latest data on business trends in the cloud computing market. The three major companies involved in the lucrative business are racking up huge amounts of money, aided "in no small part" by the hype surrounding generative AI services. Read Entire Article

Marketing 121
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Cybersecurity firm says social media bots hyped GameStop during trading frenzy

The Verge

PiiQ did not analyze Reddit traffic, and Reddit CEO Steve Huffman said in a hearing before the House Financial Services in February that the platform had not detected any significant bot-driven activity or foreign actors on the subreddit as part of the GME trading hype.

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Amid the AI hype, don’t forget about no-code

TechCrunch

The Exchange explores startups, markets and money. On the AI side, I don’t need to reiterate just how much market demand there is for modern LLM tooling. Amid the AI hype, don’t forget about no-code by Alex Wilhelm originally published on TechCrunch

Hype 98