Remove Hype Remove Influence Remove Method
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How to use influencer marketing to successfully launch your product

The Next Web

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Let’s take a look: 1. Have them create a story about your… This story continues at The Next Web.

Influence 142
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5 questions designers should ask themselves before joining any startup

The Next Web

We need to be more diligent about not spending our scarce attention working on startups that go nowhere and learn how to pick ones that actually live up to all the hype. You’re greatly influenced by your peers and if they’re extraordinary, you’ll learn from them and continuously be pushed to improve yourself.

Design 161
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Peer-to-Peer Crowdfunding Myths & How To Ensure Success

The Modern Nonprofit

The idea of using the Internet to aggregate a crowd to fund a project is a modern complement to, if not a full-on replacement for, traditional fundraising methods that are aging badly in the non-profit space. You’re not going to over-hype a message to your mother or your very best friend. Direct mail just doesn’t yield what it used to.

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Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions

NTEN

Cognitive Bias: The Invisible Elephant in the Room There are big reasons why organizations struggle to avoid driving strategy with instinct, so to create a culture that encourages data-based decisions, leaders must first recognize the cognitive biases that influence decisions. Use A/B testing methods to test a single variant in your workflow.

Data 63
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Beware the hidden bias behind TikTok resumes

TechCrunch

But all of these methods still rely on the traditional text-based resume or profile as the core of any application. While innovation in recruiting is a big part of the future of work, the hype around TikTok and video resumes may actually take us backward. While this may be appealing for many, are we ready for the consequences?

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Extra Crunch roundup: Jam City SPAC, startup PR, telemedicine market map, more

TechCrunch

The influence of a founder on their company’s culture cannot be overstated. 5 innovative fundraising methods for emerging VCs and PEs. 5 innovative fundraising methods for emerging VCs and PEs. Chasing hype is human nature: The tyranny of startup trends. Chasing hype is human nature: The tyranny of startup trends.

Map 97
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Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

Rather than comparing Woolworth sit-ins to the much-hyped Twitter Revolution, finding the latter coming up wanting, and stopping there, Gladwell might have given some space in the New Yorker to dig a little deeper to find examples of folks using technology to organize in intriguing, successful ways.