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How to use influencer marketing to successfully launch your product

The Next Web

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Let’s take a look: 1. Have them create a story about your… This story continues at The Next Web.

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Influencers are disgusted with Amazon's paltry $25-per-video endorsement offer

TechSpot

Last December, Amazon launched a new addition to its Influencer Program called "Inspire." The retailer wanted to jump on the hype train of user-generated content (UGC) product videos blowing up on TikTok. Inspire is essentially TikTok-like videos featuring Amazon products. Users can now upload short videos promoting items they had.

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Spain will regulate influencers promoting cryptocurrency

The Verge

Spain has announced new rules for how social media influencers and others can advertise cryptocurrency assets, Reuters reports. The rules apply to influencers with more than 100,000 subscribers who are paid to promote cryptocurrency — a practice that’s drawn criticism and even lawsuits worldwide.

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Cybersecurity firm says social media bots hyped GameStop during trading frenzy

The Verge

The firm estimated that tens of thousands of bots participated, but it’s still unclear how much influence they had or didn’t have on the rise and fall of GME and other stocks. Massachusetts-based PiiQ Media says social media bots promoted Dogecoin, GameStop, and other “meme” stocks in posts on Facebook, Twitter, Instagram, and YouTube.

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. She pointed to this video from Chris Brogan about overnight success - and how important it is to focus on the results of the work, not the hype or number of Twitter followers.

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Watch Mark Zuckerberg awkwardly attempt to hype a Snoop Dogg chatbot

TechSpot

They feature the likenesses of several celebrities and influencers, including Tom Brady, Mr. Beast, Paris Hilton, Kendall Jenner, and Snoop Dogg. On Wednesday, Mark Zuckerberg announced a variety of "AI-based chatbots (below)." The trailer gives one the impression that the chatbots speak and act like their real-life counterparts, but that's.

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This virtual influencer might be the next League of Legends champion

The Verge

For the past few weeks, a new influencer has steadily grown in popularity. Seraphine is a virtual influencer, though as her growing fan base quickly noticed, there’s something different about her. In a statement, Riot says: Seraphine is a digital influencer and artist in association with Riot Games. Oh, and she also isn’t real.