Remove Hype Remove Impact Remove Influence
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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? A lot of followers doesn't equal influence.

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Internet Fame and the True Impact of Influence

Care2

You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. So what is influence, really? But hold on.

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Your Nonprofit’s Guide To Promoting Events Via Social Media

TechImpact

Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Image courtesy of Jeff Hurt Blog. During the even.

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5 questions designers should ask themselves before joining any startup

The Next Web

Enrique Allen is the co-director of Designer Fund where he provides angel funding, mentorship and connections to designers creating businesses with meaningful impact. We need to be more diligent about not spending our scarce attention working on startups that go nowhere and learn how to pick ones that actually live up to all the hype.

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Step Up to AI, But Tread Lightly

.orgSource

Influencers are found, partnerships bloom, social media conquered, marketers consume. Should we believe the hype? Yes, there are dangers, but that profound impact on culture and society is the best reason to begin understanding this technology and to become an early adopter. Is ChatGPT’s style a little stiff?

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A Social Media Reality Check

Care2

If you work in Communications, escaping the latest hype around social media can be tough. It's About Impact NOT Influence Fear of Missing Out. You may even find yourself obsessing about it and have a condition called FOMO (Fear of Missing Out) because you are not posting or monitoring the chat on Facebook, Twitter or LinkedIn.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. You might look at these reports if you’re attempting to get an understanding of the larger macro-economic factors influencing your own operations. How to use it : Define what you want to get out of the report itself.

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