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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Another consideration is that around 80% of videos in social feeds are watched with the sound off. Facebook recommends that you “design for sound-off, delight for sound-on.” Next, think of short, punchy text that entices and adds context for sound-off viewing. Timeliness Is Everything.

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Hurricane Sandy: How to Help

Care2

We hope all of our readers on the East Coast are safe and sound after Hurricane Sandy. I also wanted to share Cynthia Samuels, (who runs the Care2 Cause Channel) terrific compilation of resources on how folks can help in the aftermath of Hurricane Sandy. Check it out and let me know if you have additional resources to add.

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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

What about Hurricane Sandy? Are people going to give less because they donated to Hurricane Sandy relief? Most giving in response to Hurricane Sandy has been to a small number of nonprofits focused on the relief efforts. Hurricane Sandy is unlikely to have a significant impact on this trend. Is it the economy?

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How Loggerhead Marinelife Center is Raising Funds to Save Sea Turtles

DipJar

While this may sound like a lot of sea turtles, Tim Hannon, co-interim CEO and COO set the record straight, “The hurdles these turtles face are enormous, not many hatchlings survive until adulthood.”. People note the jars’ ease of use and enjoy the “cha-ching” sound made when a donation is received.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

As Hurricane Sandy was barreling up the Atlantic coast of the United States, a husband and wife in their early 90s, frail of body and mind though resolute (some would say stubborn) of spirit, finally gave in to the pleadings of their family. From there they traversed Long Island Sound to New London, Connecticut, and then drove to Boston.

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22 Email Ledes That Always Work!!

M+R

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. And we are bracing for yet another intense, potentially deadly hurricane season. The sound of an orangutan mother calling out to her child is unmistakable. Still reading? So first: Wally Wood.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

For example, when Hurricane Harvey hit, ShelterBox USA was swift to put out a video letting their audience know that they had people on the ground assessing how they would be able to help. They put around $200 to advertise their video to maximize its reach, given Hurricane Harvey’s prevalence on social media.

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