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The power of social media for Hurricane Sandy

ASU Lodestar Center

Any donations that were dropped off at A Family Storage would then be moved in a Cool Box container up to Hurricane Sandy relief centers. We first set up our campaign to geo-target our location which was specifically Tucson, based on the companies’ location. Facebook allowed us. Our ad showed up on over 15,000 profiles.

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Changing the World One Gift at a Time: An Interview with Deron Beal of the Freecycle Network

Have Fun - Do Good

But also, when people are in need -- like after Hurricane Katrina, when people relocated to the different cities and stadiums -- local Freecycle members in all these areas were able to go in and work with the Red Cross to get people signed up who had just been relocated to whatever city it was.