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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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Preparing for the Next Disaster: The Future of #crisisdata

NTEN

I've always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: . social tools + people = lives saved. . Now they have the tools.

professionals

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Win Back Your Lapsed Donors

Bloomerang

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. Gosh, I think I saw a stat earlier this week that said only 10% of disaster response donors continue with an organization, 10%. Does the board play a role in any of this perhaps? It was huge.

Donor 62
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[VIDEO] Best Practices for Recurring Donor Acquisition

Bloomerang

I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. When I started monthly giving, a lot of these tools didn’t exist. Now, you have online giving tools. You have the tools. And I know there’s a couple of new stats coming out very, very soon. They wear multiple hats.

Donor 87