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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

And there are some common mistakes that nonprofits make in sending out a fundraising appeal letter that causes their results to tank. They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. The letter is too vague. So, stay on point!

People 98
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Win Back Your Lapsed Donors

Bloomerang

So one thing that you absolutely need to look at is, just like it sounds, when did they last give? Kari: We’ve got an example of this, because I know that some of you are going, “Well, that sounds confusing.” you know, when Puerto Rico had that hurricane, you know, that was huge here. Makes sense? Kari: Cool.

Donor 62
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[VIDEO] Best Practices for Recurring Donor Acquisition

Bloomerang

Erica: Sounds good. I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. Like this dog, you’ve got to drive those results. So you don’t want to sound too greedy. And I know there’s a couple of new stats coming out very, very soon. I got 2:00 Eastern. Steven: All right.

Donor 87