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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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[VIDEO] Best Practices for Recurring Donor Acquisition

Bloomerang

I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. Like this dog, you’ve got to drive those results. Well, that’s a great opportunity to say, “Sign the pledge, sign the petition,” and then as a thank you after the donor has signed that petition, you say, “Thank you so much.

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