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For example, Project Chimps made a square video with Animoto that included thumb-stopping imagery at the jump, and then promptly lets the viewer know the organization needs their help. When Hurricane Harvey hit last year, ShelterBox USA wanted to act fast. Most people on social don’t watch a video until the end.
Loon has also provided internet services to areas affected by natural disasters, deploying balloons to Puerto Rico following Hurricane Maria in 2017 and to Peru following an earthquake in 2019. And Project Foghorn, which researched how to create clean fuel from seawater, ended its work in 2016.
It’s a significant step for Loon, which started as a moonshot project in Alphabet’s X division before being spun out into its own company in 2018. It also has several other projects in the pipeline. Going forward, Loon says it hopes to offer internet connectivity as part of more commercial services around the world.
Our work started by focusing on long term empowerment projects. Last year disaster relief once again became the main focus of our organization as we activated and served over 4 million meals in Peru, Houston, Puerto Rico, and California. It was from that experience that World Central Kitchen was born.
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