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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

Maybe your organization helped over one hundred hurricane survivors find temporary housing. This may sound crazy, but a lot of people beat around the bush when asking for a donation and never really come right out and ASK in their fundraising letter. Your letter must address what your donor wants to know and what warms her heart.

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Solutionary Women: Katya Andresen

Have Fun - Do Good

People typically give to charity when there is a crisis (like the horrendous tsunamis or Hurricane Katrina), and they give money at the end of the year. What are the biggest challenges in your work with Network for Good? And that’s about it. My biggest challenge is figuring out how to encourage steadier support. women nonprofit marketing

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