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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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What Facebook doesn’t understand about the Facebook walkout

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JUNE 1, 2020

Today in news that could affect public perception of the big tech platforms. The company tweeted that it was pledging the funds “in support of efforts to address social injustice.” (Kim Reported cases in New York: 376,520. Total test results (positive and negative) in New York: 2,063,825. Data from The New York Times.

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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

What Facebook doesn’t understand about the Facebook walkout

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