[VIDEO] Best Practices for Recurring Donor Acquisition
Bloomerang
APRIL 30, 2021
I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. But pandemic, nobody could have ever thought about it.
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