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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

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The power of social media for Hurricane Sandy

ASU Lodestar Center

Any donations that were dropped off at A Family Storage would then be moved in a Cool Box container up to Hurricane Sandy relief centers. We chose to target users who had liked “Charity”, “Charity Events”, “Non-Profit”, “Hurricane Sandy Relief” and many similar variations. Our ad showed up on over 15,000 profiles.

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Corporate Responsibility’s Role During Disaster Response

sgEngage

Across the globe, natural catastrophes strike unpredictably, from flooding and hurricanes to ice storms, earthquakes, and wildfires. In proactive planning, companies take measures to ensure resources are available to protect their employees, facilities, and manage recoveries.

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How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

For me, what was most exciting was the group discussion about after reporting on the experiment about to how to design and measure the next experiment with a promoted post. Use promoted posts to accelerate the engagement of good quality content that you know from previous measurement insights performs well. Do a content audit.

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The Maui wildfires: A record in disaster philanthropy, an opportunity to ‘get it right’ 

Candid

Part of my work at the Center for Disaster Philanthropy (CDP) involves monitoring philanthropic giving in response to disasters through our annual Measuring the State of Disaster Philanthropy: Data to Drive Decisions (SODP) report. That distinction previously belonged to the Greater Houston Community Foundation, after Hurricane Harvey.)

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What happened in 2020 disaster philanthropy beyond COVID-19?  

Candid

This year’s Measuring the State of Disaster Philanthropy report, published by the Center for Disaster Philanthropy (CDP) and Candid, tracked roughly $121 billion in aid to date in 2020 across multiple sources—including bilateral and multilateral aid, U.S. federal agencies, donor-advised funds, and giving platforms.

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Severe winter weather is linked to climate change, say most Americans in poll

Fast Company Tech

That was followed by three hurricanes in close succession. Hurricanes, wildfires, and other natural disasters, like the devastating Southern California fires, also have many concerned that climate change could lead to higher property insurance premiums and household energy costs.

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