Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation — something that hasn’t happened in many years.

Hurricane 98

Hurricane Measure Social Media Pledge 98

NTEN

OCTOBER 13, 2010

We opened ourselves up, invited communities, and created an expectation that asking for help in these spaces will result in real-life action. " Macon Phillips, special assistant to the President and director of new media for the White House, was a volunteer during Hurricane Katrina. Please bring them water."

Disaster 89

Disaster Haiti Los Angeles Social Media 89

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Lots of people do. In fact, it can be frustrating. So, stay on point!

People 98

People Giving Fundraising Mail 98

Bloomerang

FEBRUARY 1, 2022

You were looking at some sort of return on investment selection tool or something before you put an appeal to those donors in the mail. Gosh, I think I saw a stat earlier this week that said only 10% of disaster response donors continue with an organization, 10%. You know, do you send them a direct mail piece, but they give online?

Donor 62

Donor Disaster Gift Puerto Rico 62

Bloomerang

APRIL 30, 2021

I mean, we’re used to hurricanes, tornadoes, you know, fires, wildfires. If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. Like this dog, you’ve got to drive those results.

Donor 87

Donor Video Practice Gift 87