6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Use “you” language. Lots of people do. That’s great!
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