Love Thy Donor: 5 Ways to Increase Donor Retention
NonProfit Hub
DECEMBER 12, 2014
It has become a fairly common factoid that around 60% of new donors only give once to that cause—however, showing love to your donors can be one of the driving factors behind donor retention. Well it’s easy to forget that in order to work toward any cause, NPOs need donations. Duh, right? Give the credit to the donors.
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