Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Focus on the individual, not their circumstance.
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