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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Focus on the individual, not their circumstance.

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Telling a compelling story: Communicating program impact in a grant proposal

Candid

For example, a food bank exists to address hunger in a community. You need to share data on how many people in the area experience food insecurity, the causes, and the long-term implications of hunger on their lives. In addition to including only the most relevant metrics, keep your language simple.

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How to write a strong nonprofit mission statement

Get Fully Funded

Crafting a good nonprofit mission statement forces you to examine your organization’s purpose at its core and then mine the English language for just the right words to convey that purpose in as few words as possible. We feed the hungry today while building a healthy, hunger-free tomorrow. Sounds good, but what do they actually do?

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