New on SSIR: You can has memesez?
Amy Sample Ward
JULY 31, 2012
That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger? You can also leverage participation in a meme to build connections and get new supporters. ” is one of the more famous). Why meme at all?
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