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Spotify’s leaning hard into video podcasts. Here’s how creators are adapting

Fast Company Tech

Spotify just opened up a new stream of revenue for podcasters. What was once an audio-first medium, podcasting is now increasingly filmed and produced. That started on YouTube, which is now racking up one billion podcast viewers a month. For those backed by major podcast networks, the burden is often shared.

Podcast 128
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Spotify is acquiring podcast hosting company Megaphone for $235 million

The Verge

Spotify’s making another big podcasting acquisition. This time, it’s buying podcast hosting company Megaphone for $235 million, according to a source close to the companies. SAI functions similarly to typical dynamic podcast ads, which are targeted based on a listener.

Podcast 114
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Barack Obama and Bruce Springsteen are now co-hosts of a Spotify-exclusive podcast

The Verge

Barack Obama is getting into the podcast game. Today, Spotify announced that the former president and rockstar Bruce Springsteen — yes, you read that right — will host a show called Renegades: Born in the USA exclusively for the audio platform. Image: Spotify. Renegades is the second of those shows.

Podcast 126
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Mark Cuban is co-founding a podcast app where hosts can talk to fans live and monetize their conversations

The Verge

Mark Cuban is getting in on the audio and podcasting hype. Alongside co-founder Falon Fatemi, he’s planning to launch Fireside , a “next-gen podcast platform” that facilitates live conversation, according to an email sent to possible creator partners seen by The Verge. It’s surprising and more than a bit concerning.

Podcast 140
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Salesforce.org & iHeartMedia Announce New Force Multiplier Podcast with Host Baratunde Thurston

Saleforce Nonprofit

Force Multiplier is a new six-part original podcast series created by Salesforce.org and iHeartMedia to highlight the exponential impact that businesses, educational institutions, and nonprofit organizations can have on the world by working together. What drew you to the concept behind this podcast? BT: Intimacy. About the Author.

Podcast 111
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Does Your Organization Need a Podcast?

The MatrixFiles

I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. So, does YOUR organization need a podcast? So, does YOUR organization need a podcast? But consider these statistics from Riverside.fm : As of 2022, 62% of Americans will have listened to a podcast ever in their lives.

Podcast 130
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Does Your Organization Need a Podcast?

The MatrixFiles

I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. So, does YOUR organization need a podcast? So, does YOUR organization need a podcast? But consider these statistics from Riverside.fm : As of 2022, 62% of Americans will have listened to a podcast ever in their lives.

Podcast 130