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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Prepare ahead of time.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Why should my nonprofit host a charity golf tournament? You can share pertinent information about your organization, what the tournament is raising money for, the event’s schedule, and more, plus collect registrations and donations and sell sponsorships.

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6 Best Event Marketing Strategies to Boost Your Hybrid Event Experiences

AccelEvents

If you’re hosting a small hybrid event, then the energy at the physical event can be less than ideal as well. The necessity to operate largely online or remote has enabled businesses to utilize online meetings, either for events or hosting corporate meetings. The option to host live stream events or recording content behind a paywall.

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6 Best Event Marketing Strategies to Boost Your Hybrid Event Experiences

AccelEvents

If you’re hosting a small hybrid event, then the energy at the physical event can be less than ideal as well. The necessity to operate largely online or remote has enabled businesses to utilize online meetings, either for events or hosting corporate meetings. The option to host live stream events or recording content behind a paywall.

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

Even pre-pandemic, major brands were starting to shift significant portions of their marketing budget towards hosting and sponsoring events. This commitment to increased spending indicated that top decision-makers and C-level executives were seeing the value and returns associated with hosting events. .

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

You’re looking for people who care about and will support your nonprofit’s mission and are interested in the event you’re hosting. Direct mail appeals are most successful with Baby Boomers. That helps get more eyes on your event, which means more registrants and more donations for your cause. What do they value?