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Which is a more compelling storyline: “Tornado hits town” or “Tornado strikes, 38 families rendered homeless, property damage estimates exceed $12 million”? Everyone wants to see their ROI. Here are examples of Tweets from orgs that didn’t include outcome data. It makes us feel good. and again.
It also helps illustrate that the orgs who you think of as competitors for funding are actually great collaborators on campaigns. For example, redundancy of messaging across many campaigns at many orgs can create a helpful sort of messaging resiliency. Are people more compassionate to animals, more generous towards the homeless?
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