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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging. ” Rather than gimmicks, spotlight your mission.

Lesson 59
Lesson Fundraising Digital Test 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

APRIL 28, 2021

For example, if you had to switch to a virtual silent auction at the last minute in 2020, review your results to see which elements worked and which didn’t. John Center for Homeless Men recently added some engagement to their Raisin’ the Rent event with virtual house parties ! that encourage participation. Text m essage marketing.

Education 52
Education Virtual Fundraising Guide 52
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