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September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And the mission of the organization matters too. Why bother having a web site at all?
Oh, and (most of the time) people trust numbers, statistics, facts and figures. Which is a more compelling storyline: “Tornado hits town” or “Tornado strikes, 38 families rendered homeless, property damage estimates exceed $12 million”? and again.
One of the concepts that the group designed was a strategy for collecting data from low income individuals which was identified as a key challenge for some participants who work with homeless populations.
There's the "program" side that wants to tell you all the amazing ways your programs help save homeless pets, feed the hungry, find cures, protect our children, or empower women. Covenant House is the largest privately-funded agency in the Americas providing food, shelter, crisis care, and essential services to homeless and at-risk kids.
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