Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. million) due to spam filters ( EveryAction ). million) due to spam filters ( EveryAction ). However, nonprofits lose 20.18% of their revenue due to spam filters. homelessness (8%), and education (7%) ( Global Trends in Giving Report ). The average online gift in 2018 was $96.40

Stats 279

Stats Social Media NGO Media 279

ASU Lodestar Center

APRIL 1, 2011

I like to be informed of what the organization is doing, but I dont want mail solicitations. So, should we send them more e-mails? The reality is, we're all bombarded with digital messages and shares and likes and spam. We welcome your comments and feedback. More newsletters? More YouTube videos? Great advice! Central Ave.

Research 61

Research People Giving Arizona 61

Connection Cafe

JUNE 24, 2015

Sure, your website, social media, and crowdfunding are all important fundraising channels, but no other online medium lets you go out and actively communicate with your donors online like e-mail. People don’t like reading long wordy e-mails. Use e-mail solicitations to ask for small or mid-level gifts from your list. DON’T Spam.

email 20

email Fundraising Spam Mail 20

Museum 2.0

MAY 19, 2016

Not surprisingly, a different focus group of social service providers and homeless adults had a very different set of concerns about downtown. People would come participate in a meeting and then we wouldn't even add them to the weekly mailing list. Part of this is rooted in a legitimate desire not to spam people.

Community 35

Community Build Museum Participatory 35