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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters.

Lesson 59
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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

We’ve got some polls for you. ” I don’t know if these questions sound familiar to you, but we’ll just do a little poll to see which of these questions you have about grants. Most of you have answered, so we’re going to just end the poll. So I’m actually going to launch my second poll.

Grant 104
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What Congress should ask at Wednesday’s tech antitrust hearing

The Verge

In its hometown of Seattle, Amazon successfully quashed a proposed payroll tax meant to combat homelessness by threatening to pause construction on its massive new Seattle headquarters , which would have boosted commercial activity in the city’s downtown neighborhood. Mark Gurman / Bloomberg). Governing. ? Andy Greenberg / Wired ).

Tech 58