article thumbnail

Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

Mail 199
article thumbnail

How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

5) The causes that donors give to on GivingTuesday: Hunger and homelessness – 13%. Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Latin America and the Caribbean – 9%. Health and wellness (physical and mental) – 12%.

article thumbnail

How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. If you are a homeless shelter, you collect stories from those you have helped in from the cold. As fundraisers, we need to be carrying on a constant conversation with our donors. Sometimes this conversation happens in person or on the phone.

Story 350
article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

For example, a $50 donation provides a spay/neuter surgery or a $10 donation provides five meals at a homeless shelter. 10) Include a phone number and mailing address. Donors respond well to statements that clarify the impact of their donations.

Donation 363
article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . These campaigns allow you to gather subscribers for your mailing list directly on Facebook, who you can then contact about your campaigns, events and appeals. .

Charity 331
article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

11% via direct mail/post. The top five causes for women are children and youth (15%), animals and wildlife (13%), health and wellness (10%), human and social services (8%), and hunger and homelessness (8%) ( Global Trends in Giving Report ). homelessness (8%), and education (7%) ( Global Trends in Giving Report ).