The Five Building Blocks of a Digital Advocacy Campaign, Part 1
Media Cause
FEBRUARY 21, 2024
We call this process of information-gathering the “discovery” phase. The goal of the discovery phase is to understand what your audience cares about, their values, and their concerns. And they certainly don’t want problems that seem insurmountable like homelessness, for example. Frankly, people don’t want any more problems.
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